Chairside · Episode 1
Treating people, not patients
with Dr. Michael Sonick, DMD · Periodontist, Fairfield, Connecticut · Hosted by Don Adeesha
About this episode
Dr. Michael Sonick has run his own periodontal practice in Fairfield, Connecticut since 1985. On the first episode of Chairside he talks about treating people, not patients: why he would rather talk a patient out of treatment than sell them the wrong thing, what slowing down actually costs a practice, the first hour every new patient gets in his office, and the one thing an owner can do this week.
“When you're present for the patient, the cost is actually nothing.”
Dr. Michael Sonick
In this episode
About the guest
Dr. Michael Sonick, DMD
A periodontist who has run his own practice in Fairfield, Connecticut since 1985. He has taught at NYU since 1984 and has written seven books, including one on hospitality, Treating People, Not Patients.
The full hour is in the member library
Members get the whole episode, and the page to run on Monday
The full one-hour episode
The Monday page: all six steps of Dr. Sonick's first hour, with a team huddle checklist
Dr. Sonick's Practice Playbooks: We Didn't Get One Course and Take Care Of The Basics
Read the article · Patient Experience
How to Make New Dental Patients Feel Cared For: Dr. Michael Sonick's First Hour